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Campaign Execution Manager

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Marketing
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MCA Marketing & Corporate Affairs
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1800000MLX Requisition #
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The Campaign Execution Manager’s primary responsibilities include effectiveness and efficiency of marketing execution including face to face, digital, inbound and outbound marketing activities.
 
This includes:
  • Effective communication and collaboration with stakeholders
  • Effective management of tools and proper campaign set-up to include metrics reporting, analysis, and recommendations (per available tools and agreed scope)
  • Understands elements of the planning cycle and clearly communicates stages
  • Clear understanding on desired campaign outputs and inputs needed to achieve positive results
  • Thorough understanding of our tools and processes and ability to lead others to help them understand them as well.
 
 
Responsibilities:
 
This role requires a strong sense of organization and clear communication.  Attention to detail and collaboration with stakeholders will be key to this role. Additional responsibilities include:
 
  • Establishing SCOPE naming and tracking parameters in collaboration with segment heads.
  • Proper campaign set-up and metrics analysis, and recommendations (per available tools and agreed scope).
  • Collaborating with stakeholders to ensure that they understand what tool inputs will deliver the outputs they desire.
  • Clear understanding of campaign tactics and effectiveness of each.
  • Effectively manage and meet aggressive deadlines.
  • Communicate campaign execution best practices to stakeholders through email, calls and presentations.
  • Work with agencies, vendors and internal team to optimize campaign and achieve performance objectives.
  • Thorough understanding of required annual KPIS and how the tools derive information to come to desired output.
  • Owns E2E “Campaign Activation” process (face to face, digital, inbound and outbound).
  • Assigned to campaign squad for improved collaboration, efficiency and effectiveness.
  • Orchestrates execution plan across all channels (digital and face to face)
  • Vendor management and in-house services management where it aligns to execution tactics.
  • Contributes to lead management processes and adjusts campaign to feedback for segments.
  • Supports program planning, metrics, and brand/ messaging.
  • Manage & communicate tactics calendar.
  • Activate across touch points, provide optimization recommendation.
  • Guide lead routing process.
  • Contribute to campaign planning: segment marketing plan, route to market plans, budget and measurement plans.
  • Ensure brand/messaging/ creative guidelines.
  • Understand and leverage team SLAs.


 

  • Highly organized and successful deadline management capabilities
  • Ability to work within tools effectively and understand the actions and result outputs derived from the inputs
  • Thorough understanding of GDPR requirements and internal rules in place to ensure Nokia’s compliance
  • Highly effective in internal customer satisfaction
  • Understanding of A/B testing and how to manage the process and analyze clear results to communicate changes within a campaign
 

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Nokia is an equal opportunity employer that is committed to diversity and inclusion. At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.