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Job Responsibility:

 

l  Lead business team in Americas and influence broader Americas team to implement a consistent and comprehensive marketing plan, with agreed metrics to measure success including business objectives and marketing specific objectives such as positive brand awareness and customer satisfaction.

l  Define Value Propositions to target segments for nominated solutions, conduct marketing campaigns to drive demand generation for presales/sales teams, and measure results. Ensure sales tool kit of marketing campaigns is available and current.  Establish process for feedback from presales/sales team on marketing activities.

l  Evaluate new business opportunities in the existing telcom and future E-Commerce markets; provide expertise in driving product marketing through various channels;  provide business development strategy.

l  Be responsible for the recommendation and execution of online trade marketing plans including key e-commerce platform collaboration. Build knowledge and expertise around customers purchase behavior & work with presales/sales on focused areas to maximize business opportunities and Nokia branding.

 

Requirements:

-            Extensive experience of winning new business and breaking new markets

-            Rich experience in business development at both strategic and execution level

-            Ability to think strategically from a broad business perspective

-            Rich channel marketing experience in consumer technology industry

-            B2C and retail and online marketing experience

-            Knowledge of retail marketing, market dynamics and culture, as well as price positioning

 
 

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