Head of Field Marketing, APAC & Japan Market
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OVERVIEW
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Responsible for setting the direction and leading all market-level, audience centric marketing & communications activities.
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Collaborate with marketing segments to execute field requirements aligned with business objectives for business groups and segments
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Drive strategic and tactical internal and external communications activities in support of broad Nokia Networks market priorities
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Strategic partner and adviser to CO Market head, CO Market leadership team
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Ensures message alignment across internal Nokia Networks teams and external facing communications activities.
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Supports external outreach activities with key stakeholders through the audience based marketing and stakeholders centrally.
JOB DESCRIPTION
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Provide leadership of the marketing & corporate affairs portion of the MCA function for the market by acting as a strategic partner and adviser to CO Market head, CO market leadership team and others as needed & required.
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Lead and direct internal communications activities to increase employee engagement in the market
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Track, report and optimize the Return on Investment (measured through lead generation and support, customer perception change etc) from field.
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Support external communications activities in the market to build Nokia Networks’ reputation and image with external stakeholders
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Lead and support on ongoing mode of operations and business-focused communications efforts in support of Nokia Networks’ goals; Delivers tools and processes in support of these goals
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Ensures message alignment across Nokia Networks’ functions in the market and between market & global teams.
RESPONSIBILITIES:
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Accountable for delivery KPI’s and objectives aligned with segments for the APJ market and metrics in the market.
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Supports and leads team of field marketing experts and teams at market level; drives the creation and delivery of integrated marketing solutions
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Support work teams (Squads and tribes) in marketing organization; prioritizes and allocates resources according to the strategic needs of segments
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Applies broad and in- depth business management knowledge to resolve problems.
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Has overall responsibility for market-focused messaging, internal messages and functional communication plans, speeches and presentations for corporate issues at the market level
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Drives strategic and tactical internal and external communications activities in support of broad market and Nokia Networks priorities, such as employee engagement activities, executive communications, change communications, media relations and more
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Support senior executive visits to the market with press and other activities
KEY REQUIREMENTS
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At least 12 years of experience
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Experience in a fast paced and change oriented industry, with extensive experience in communications and marketing
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Proven leadership in change situations
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Expert coaching skills and the ability to support senior leadership in a commercial environment
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Excellent written and verbal communication skills, both internal and external
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Crisis and change communications experience a must
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Commercial awareness with a strong passion for customer focus and its enhancement throughout an organization
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Educated to a minimum of degree level
PERSONAL CHARACTERISTICS
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Comfortable in a multi-cultural environment and working on a regional basis and with colleagues globally
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A team player but able to work with a high degree of independence. Thinks WE instead of ME.
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Positive and resilient
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Able to make an impact immediately
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Passionate about his/her work
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Balanced leader with both flexibility and ability to think outside of the box but also able to drive, lead and balance the company needs over individual priorities and preferences
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Able to work at both strategic and “hands on” levels simultaneously.
