Market GTM Leader
About Nokia
We create the technology to connect the world. Only Nokia offers a comprehensive portfolio of network equipment, software, services and licensing opportunities across the globe. With our commitment to innovation, driven by the award-winning Nokia Bell Labs, we are a leader in the development and deployment of 5G networks.
Our communications service provider customers support more than 6.4 billion subscriptions with our radio networks, and our enterprise customers have deployed over 1,300 industrial networks worldwide. Adhering to the highest ethical standards, we transform how people live, work and communicate. A truly global company, we are 166 nationalities working in more than 118 countries.
Come create the technology to connect the world.
We create the technology to connect the world. Only Nokia offers a comprehensive portfolio of network equipment, software, services and licensing opportunities across the globe. With our commitment to innovation, driven by the award-winning Nokia Bell Labs, we are a leader in the development and deployment of 5G networks.
Our communications service provider customers support more than 6.4 billion subscriptions with our radio networks, and our enterprise customers have deployed over 1,300 industrial networks worldwide. Adhering to the highest ethical standards, we transform how people live, work and communicate. A truly global company, we are 166 nationalities working in more than 118 countries.
Come create the technology to connect the world.
About Nokia Cloud and Network Services
Cloud and Network Services is a leading Nokia business group that offers Network solutions on Core, Business and Enterprise segments, as well as Cloud solutions and Cognitive Services. It is a newly formed business group, that includes most of the former Nokia Software business, Nokia’s enterprise solutions, core network solutions including both voice and packet core, and managed and advanced services from its former Global Services unit. This unit will also act as a delivery channel of certain products from other business groups to enterprise customers. Cloud and Network Services (CNS) will target growth by leveraging the industry transition to cloud-based delivery, network-as-a-service business models, and software-led value creation.
Cloud and Network Services is a leading Nokia business group that offers Network solutions on Core, Business and Enterprise segments, as well as Cloud solutions and Cognitive Services. It is a newly formed business group, that includes most of the former Nokia Software business, Nokia’s enterprise solutions, core network solutions including both voice and packet core, and managed and advanced services from its former Global Services unit. This unit will also act as a delivery channel of certain products from other business groups to enterprise customers. Cloud and Network Services (CNS) will target growth by leveraging the industry transition to cloud-based delivery, network-as-a-service business models, and software-led value creation.
Job Description
Imagine what you could do at the Incubation Sales Group (ISG) in Global Business Centre (GBC), the go to market and disruptor engine for Nokia Cloud and Network Services (CNS) business group. ISG team mandate is to challenge the status quo of our CSP customers in technology adoption by creating E2E partnership with key players in the ecosystem that will enable not only GBC but also CSP to compete in the blue ocean and enhance our joint competitive barriers for our competitors. ISG is both a challenger and a partner to our customers in identifying and executing on new revenue streams. Our mission is to break new competitive ceilings, innovate beyond imagination, and develop world class ecosystem of partnerships.
Imagine what you could do at the Incubation Sales Group (ISG) in Global Business Centre (GBC), the go to market and disruptor engine for Nokia Cloud and Network Services (CNS) business group. ISG team mandate is to challenge the status quo of our CSP customers in technology adoption by creating E2E partnership with key players in the ecosystem that will enable not only GBC but also CSP to compete in the blue ocean and enhance our joint competitive barriers for our competitors. ISG is both a challenger and a partner to our customers in identifying and executing on new revenue streams. Our mission is to break new competitive ceilings, innovate beyond imagination, and develop world class ecosystem of partnerships.
Market GTM (Go to Market) Leader will drive ISG key initiatives in the region. It is a simple yet powerful proposition that enable CSPs to target the next generation of consumers/customers. The digital sub-brand model can be adapted to allow CSPs to target new segments and enter new verticals in response to the increasingly saturated mobile markets and the growing competition from web-scale companies. The objective is to offer an appealing proposition to the already digitally savvy youth population.
As Market GTM Leader, you will drive all aspects of Go To Market in your respective region/market/account for this initiative – from identifying CSP/market demand, customers engagement, local partnership development, E2E GTM strategy and plan, to execute and measure. Together with your global peers, you will engage multiple teams such as Product Line Management, Solution Architect, Market Services, Advanced Consulting, Commercial Management, Portfolio Marketing, etc. to execute and deliver business outcomes.
GBC is a collaborative organization with creative and smart people powered by ground-breaking technologies. Nothing stopping ISG from continuous innovations on creating go to market for both CSP and GBC. Bring passion and dedication to your job and there's no telling what you could accomplish.
As Market GTM Leader, you will drive all aspects of Go To Market in your respective region/market/account for this initiative – from identifying CSP/market demand, customers engagement, local partnership development, E2E GTM strategy and plan, to execute and measure. Together with your global peers, you will engage multiple teams such as Product Line Management, Solution Architect, Market Services, Advanced Consulting, Commercial Management, Portfolio Marketing, etc. to execute and deliver business outcomes.
GBC is a collaborative organization with creative and smart people powered by ground-breaking technologies. Nothing stopping ISG from continuous innovations on creating go to market for both CSP and GBC. Bring passion and dedication to your job and there's no telling what you could accomplish.
Job Responsibilities & Competencies
In region/market business owner for the initiative – order intake, sales, and sales margin.
Conduct market research to understand the CSP and end users demand and the addressable market size, and competitors’ white space.
Help to define the initiative’s target consumers, differentiated value propositions, and competitive analysis.
Help to review/adjust business case based on ‘as a service’ business model whereby we are selling through/with CSP, no to CSP.
Help to create end users’ use cases that enable us to create demand generation for the target consumers.
Review commercial model with support from commercial management and finance team that will enable us to compete aggressively.
Assist in developing ecosystem partnership overall value propositions that reflect the demands of consumers, commercial model that are mutually beneficial, and new technology enablers to enhance digital engagement platform.
In partnership with Global GTM Leader, define market prioritization, target accounts, and engagement model.
Execute and measure initiative business and operation performance, share best practices with global peers, and continue to innovate and to challenge the status quo.
Once deployed and depending on the business model with CSPs, you may be required to develop a local team to:
Develop target product profile, product positioning, market planning, customer segmentation and strategic market development activities.
Continuously monitors competitor marketing activities, trends and progress in marketing. Adapts and implements promising new techniques, including insight generation, positioning, market segmentation, communication channels and tools, etc.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans;
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, and trade promotion programs; developing field sales action plans.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; coordinating new product development.
Provides information by collecting, analyzing, and summarizing data and trends. Conduct reviews for all market access and stakeholders post-launch to uncover best practices and process improvements for subsequent launches.
In region/market business owner for the initiative – order intake, sales, and sales margin.
Conduct market research to understand the CSP and end users demand and the addressable market size, and competitors’ white space.
Help to define the initiative’s target consumers, differentiated value propositions, and competitive analysis.
Help to review/adjust business case based on ‘as a service’ business model whereby we are selling through/with CSP, no to CSP.
Help to create end users’ use cases that enable us to create demand generation for the target consumers.
Review commercial model with support from commercial management and finance team that will enable us to compete aggressively.
Assist in developing ecosystem partnership overall value propositions that reflect the demands of consumers, commercial model that are mutually beneficial, and new technology enablers to enhance digital engagement platform.
In partnership with Global GTM Leader, define market prioritization, target accounts, and engagement model.
Execute and measure initiative business and operation performance, share best practices with global peers, and continue to innovate and to challenge the status quo.
Once deployed and depending on the business model with CSPs, you may be required to develop a local team to:
Develop target product profile, product positioning, market planning, customer segmentation and strategic market development activities.
Continuously monitors competitor marketing activities, trends and progress in marketing. Adapts and implements promising new techniques, including insight generation, positioning, market segmentation, communication channels and tools, etc.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans;
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, and trade promotion programs; developing field sales action plans.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; coordinating new product development.
Provides information by collecting, analyzing, and summarizing data and trends. Conduct reviews for all market access and stakeholders post-launch to uncover best practices and process improvements for subsequent launches.
Qualifications: (Education, Technical Skills/Knowledge)
A challenger mentality is a MUST. You can’t be successful in this role unless you are very paranoid about status quo.
15+ years professional experience in sales and marketing for B2B/B2C business i.e. FMCG, eCommerce, digital banking, smart manufacturing, transportation, etc. and technology verticals in security, IoT, telecommunication.
Experience in start-ups targeting the next generation of consumers will be added advantage.
Proven ability to work across different business functions in executing E2E go to market initiative/strategy globally.
Effective leadership traits are critical to leading the vision, executing with conviction, and driving business results with high tenacity.
Ability to identify potential challenges / roadblocks in advance and offer potential solutions, a pro-active approach.
Independence, attention to detail, out-of-the-box thinking, ability to deal with ambiguity, strong analytics.
Excellent communication (verbal and written) and presentation skills.
A challenger mentality is a MUST. You can’t be successful in this role unless you are very paranoid about status quo.
15+ years professional experience in sales and marketing for B2B/B2C business i.e. FMCG, eCommerce, digital banking, smart manufacturing, transportation, etc. and technology verticals in security, IoT, telecommunication.
Experience in start-ups targeting the next generation of consumers will be added advantage.
Proven ability to work across different business functions in executing E2E go to market initiative/strategy globally.
Effective leadership traits are critical to leading the vision, executing with conviction, and driving business results with high tenacity.
Ability to identify potential challenges / roadblocks in advance and offer potential solutions, a pro-active approach.
Independence, attention to detail, out-of-the-box thinking, ability to deal with ambiguity, strong analytics.
Excellent communication (verbal and written) and presentation skills.
Working with us, you will have a positive impact on people’s lives and help to overcome some of the world’s most pressing challenges. We act inclusively and respect the uniqueness of people. At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law. Nokia culture welcomes people as their true selves.
Nokia is committed to building a skilled, diverse and inclusive workforce reflective of Canadian society. As a result, we promote employment equity and are an equal opportunity employer that attracts and hires talent regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or any other legally protected grounds and will not discriminate on these bases.
