Marketing Automation Specialist (Marketo)

Roles and Responsibilities

·         Work with campaign teams to map out campaign logic and workflows, and update these workflows as changes to business requirements occur.

·         Build automated campaigns, emails, landing pages, forms in Marketo or other marketing automation systems.

·         Set up complex multi-series automated engagement campaigns that leverage filters, feeders and segments.

·         Implement quality control procedures to ensure campaigns are executed flawlessly

·         Set up campaign reporting, monitor campaign success, recommend strategy/tactics to optimize conversion rates, and execute testing practices

·         Ensure  pages and templates are properly set-up and tagged for reporting and traceability

Skills

·         Expert understanding of marketing automation systems and working knowledge of SFDC.

·         Minimum 1-3 years of experience with hands-on campaign development in Marketo or other marketing automation systems.

·         Marketo certification or equal level of expertise required.

·         Identify how new features and functionality within marketing automation systems can be leveraged internally and by clients to continuously enhance campaign performance and automation processes.

·         Understanding of ABM and RTP modules with deep knowledge of setup and execution.

·         Ability to articulate demand generation, nurturing and scoring principles to all levels of expertise.

·         Experience with B-to-B results-oriented demand generation and digital marketing campaigns with proven history in optimizing results

·         Deep knowledge of how to setup, administer and monitor complex nurture streams and progressive profile landing pages.

·         Proficient using Excel, HTML and PPT.

·         Extremely detail oriented, self-starter who can multi-task well in a fast-paced, growth driven environment.

·         Samples of campaign workflow documents, optimized campaigns and integration requirements documentation may be requested.

Nokia Marketing and Corporate Affairs is undergoing a fundamental shift towards audience-centric marketing. This represents an evolution of our digital marketing initiative. This incorporates SiriusDecisions Go-to-Market Architecture Framework and is based on five key dials: prioritize audience segments, select buyer personas, isolate buyer needs, conduct portfolio mapping, and determine pathways to market.

This framework includes:

·         Aligning Business Groups, Customer Operations and Marketing - to identify the best way to drive revenue and build brand & thought leadership using a persona-based, go-to-market approach.

·         Focusing on the buyer’s specific business needs, and how Nokia can solve them.

·         Inspiring thoughtful interactions and leadership through the creation of messaging and creative ideas addressing these specific buyer needs - connecting, resonating and demonstrating Nokia’s understanding of the industry challenges, and how we can solve those needs in a unique and differentiated way.

·         Improving buyer interactions and content delivery of the right information when the buyer would most likely need it, and in the way they prefer to receive it.

·       Creating transparent, effective and efficient marketing activity through coordinated efforts, targeted buyer personas and collaborative teams for campaign planning, design and execution, measurement and optimization.

This is an exciting time for all of us here at Nokia. We are shaping a new stage to enable us to serve our customers even more effectively and achieve even more in our individual roles. And we’d love for you to join us, to help us realize this vision.

About Nokia:
We create the technology to connect the world. Powered by the research and innovation of Nokia Bell Labs, we serve communications service providers, governments, large enterprises and consumers, with the industry’s most complete, end-to-end portfolio of products, services and licensing.

From the enabling infrastructure for 5G and the Internet of Things, to emerging applications in digital health, we are shaping the future of technology to transform the human experience.
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Nokia is an equal opportunity employer that is committed to diversity and inclusion. At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.