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Marketing
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MCA Marketing & Corporate Affairs
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2000000DEB Requisition #

About Nokia

 

At Nokia we create the technology to connect the world. Developing and delivering the industry's only end-to-end portfolio of network equipment, software, services and licensing that is available globally. Through our research teams, including the world-renowned Nokia Bell Labs, Nokia is leading the world to adopt end-to-end 5G networks that are faster, more secure and capable of revolutionizing lives, economies and societies. Nokia adheres to the highest ethical business standards as we create technology with social purpose, quality and integrity. A truly global company, we are 160 nationalities working more than 100 countries.

 


Description of the position

The Brand and Marketing Communications team leads and maintains our corporate positioning including brand and messaging as well as provides a range of shared services to the rest of the organization, including design services, online and digital services, paid media and social media, analytics and intelligence, experience centers, events and hospitality services.

 

The Marketing Digital Strategist is responsible for ensuring a fully joined-up and cohesive customer experience with Nokia via all digital channels.  This includes making sure plans are seamlessly coordinated so the customer has an appropriate, aligned and effective journey from interest through engagement to demand and nurture, ensuring all channels work together for maximum customer impact and relevance.

Key tasks and responsibilities

  • Identifies key digital strategies, channels, capabilities and requirements which can be leveraged by leveraged broadly by Nokia’s marketing functions
  • Articulates a vision of how channels and tactics can be best aligned in order to meet business goals.  Acts as a subject matter expert across digital tactics and journeys, helping advise stakeholders on the art of the possible
  • Define best-in-class customer journeys for campaign teams to model, including demand generation, brand building, and targeted customer outreach / ABM
  • Build a long-term strategy for Nokia’s customer journey enablement
  • Collaboration with IT and the technology team to identify best platforms for building, maintaining and optimizing customer journey models
  • Steers campaign execution team responsible for coordinating and activating campaigns across multiple forms of digital media including but not limited to paid social, organic and earned social, search engine optimization (SEO), content syndication, paid search, display (ad networks/programmatic), online content and journeys, email and webinars, and nurturing
  • Partner with cross functional teams (segment campaign strategists and managers, marketing technology, marketing communications, digital marketing, Technologies, B2c, NBL etc) to execute campaign plans into market.
  • Provides subject-matter expertise in the integrated media strategy based on the campaign priorities, goals and structure defined by the segment campaign teams.
  • Aligns channel benchmarks with campaign goals to validate budget and ROI metrics
  • Work with the Segment and Marketing Services team to create and integrate creative assets to be used for the campaign
  • Works with Marketing Technology (Martech) team to identify and drive a tagging strategy which best measures E2E campaign performance and journey touch-points
  • Works with Shared Service segmentation leads to recommend data driven segmentation
  • Finalizes reporting requirements in alignment with the segment campaign teams, insights team and coordinates A/B testing
  • Defines user acceptance testing (UAT) testing and validates internal team quality of execution
  • Ensures shared-service campaign execution includes all appropriate internal and external stakeholders across the various channels.
  • Regularly monitors early trajectories of new channel launches looking for patterns as well as trends.
  • Adjusts the campaign settings to improve penetration and reach. Provides regular updates core planning team on consistent basis to discuss course correction or acceleration tactics required.
  • Use digital metrics to optimize digital channel spend, and test the performance of channel/tactic for maximum impact
  • Works with key agencies and vendors to deliver a multi-digital channel approach
  • Ensures that the company meets industry best practice standards across all platforms/channels for user experience and demand generation and share best practices within the organization.
  • Provides recommendations and actionable insights to management for future development of digital channels based on results of measurement and testing of performance, quality and effectiveness of the digital channels
  • Measures and reports digital channel metrics (e.g., reach, engagement, share of voice and sentiment, conversion, ROI)
  • Create, manage and communicate plans clearly and comprehensively to ensure all stakeholders are engaged.
  • Track and measure results to ensure impact and improvement over time
  • Success metrics clearly identified and communicated regularly.

 

Key interfaces

Proactive sharing with teams and management of:

  • Campaign teams/B2B, B2C, TECH, NBL
  • BMC
  • Sales
  • Field Marketing

 

Required experience

  • 10+ years’ experience in marketing and multifaceted channel strategies, including proven experience with large, global, multi-channel campaigns and advisory services
  • 10+ years of demonstrated experience in content marketing and channels
  • Proven experience in customer journey modeling
  • Knowledge of journey planning and optimization tools
  • Demonstrated large-scale expertise of emerging Ad-Tech and Mar-Tech strategies leveraging emerging technologies to drive measurable demand for B2B campaigns
  • Advanced digital industry knowledge about digital products including display advertising, native advertising, PPC, social media, SEM, SEO, content syndication, and audience extension products
  • Broad knowledge of and experience with integrated channel marketing including Events, PR/AR, Demo days, Road shows, etc.
  • Depth of experience with b2b tactics, including (but not limited too) email, landing pages, micro-sites, ebooks, whitepapers, online demo, blogs, sales enablement, digital engagement devices/gamification
  • Industry-recognized proficiency with Prior Agency and/or high-tech/Telco/software experience in driving demand generating campaigns
  • Hands-on experience with Ad-Technologies such as Google Analytics, Double Click Manager, Digital Marketing Platforms (e.g. Blukai), Demand Side Platforms (e.g. The Trade Desk, Turn, etc), and other programmatic advertising channels
  • Expertise with Facebook, YouTube, LinkedIn and other SMM channels, and using first party content to feed these channels for measured improvement
  • Thorough knowledge of content syndication outlets and their target demographics, including reach, response rates and performance indicators.
  • Deep understanding of Ad-Tech ecosystem and applicability to B2B marketing
  • Strong knowledge of marketing strategy, techniques, effectiveness, tools and functional competencies relevant to the role
  • Training and/or consulting experience is a plus.
  • Global experience is a plus
  • Education level required: Bachelor’s degree or similar work experience required.  

 

Key Competencies

  • Understands breadth of technologies, capabilities, and key business processes in order to communicate the art of the possible in the digital demand space -with a focus on best in class B2B organizations and how they are adapting to an online world
  • Good understanding of campaign lifecycle, from initial segmentation, to activation on multiple channels, measurement/tracking, and insights/optimization recommendation analysis
  • Experience with both B2B demand generation, with a focus on enabling conversion through advanced customer journeys, channel personalization, and implementations of data-driven marketing strategies
  • Demonstrable thought leadership leveraging data, segmentation, and audience-based targeting approaches on Linkedin, Facebook, Twitter, and other channels
  • Experience with DSP environments and media servers (like Google Doubleclick), and measurements systems (Google Analytics), as well as the current and emerging advertiser tools available for Facebook, Twitter, and Linkedin
  • Familiarity with Marketo/nurturing tools and Salesforce configuration/use highly beneficial
  • Ability to measure and translate digital impact through benchmarking, ongoing measurement, and conversion tracking as necessary
  • Demonstrated success growing social media channels, customer databases and customer engagement.
  • Excellence in process definition, from the re-engineering of web development processes to content management lifecycle.
  • High ethical standards; able to manage very confidential information and projects.
  • Self-starter and strategic thinker
  • Strong communication, project management and analytical technical skills
  • Ability to communicate crisply and clearly, at appropriate levels
  • Passionate about moving from data and insight to action and impact with a sense of urgency
  • Familiarity with global data security and compliance regulations such as GDPR
  • Ability to proactively ensure all stakeholders and teams are fully aware of intelligence and actionable insights, derived from data
  • Able to work effectively in a rapidly changing and demanding virtual environment across time zone
  • Collaborative work style with a bias for action. 
  • Able to influence others to support decisions
  • Strong results orientation and business driven mentality
  • Good interpersonal skills to work as part of a team combined with ability to engage with senior leaders
  • High ethical standards; able to manage very confidential information and projects.
  • Self-starter and strategic thinker, with good critical thinking skills and problem-solving ability.
  • Sufficient technology and industry understanding 
  • Ability to communicate crisply and clearly, at appropriate levels
  • Fast learner, able to understand new technologies and process changes
  • Creative and innovative in style, and flexible and able to shift strategies and tactics when required.
  • Project management and change management
  • Detail oriented, well organised and efficient with time management.
  • Strong presenter with good English language skills (both in person and virtually)
  • Able to work effectively in a rapidly changing and demanding virtual environment across global time zones
  • Proactive and collaborative work style with a bias for action.  
  • Able to influence others to support decisions.
  • Strong results orientation and business driven mentality
  • Good interpersonal skills to work as part of a team combined with ability to engage with senior leaders

 Imagine creating technology that has the potential to change the world. Working with us, you will have a positive impact on people’s lives and help to overcome some of the world’s most pressing challenges. We act inclusively and respect the uniqueness of people. At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law. Nokia culture welcomes people as their true selves. Come create the technology to connect the world.

 

Location
MCA HUB: Dallas, Espoo, Budapest

Exceptions depending on job requirement.

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Nokia is an equal opportunity employer that is committed to diversity and inclusion. At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.