Qualifications and Skills:
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Demonstrated large-scale expertise of emerging Ad-Tech and Mar-Tech strategies leveraging emerging technologies to drive measurable demand for B2B campaign.
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10+ years’ experience in B2B marketing and multifaceted channel strategies, including proven experience with large, global, multi-channel campaigns and advisory services
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College degree in relevant field of study or equivalent job experience
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10+ years of demonstrated experience in content marketing and channels
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Industry-recognized proficiency with Prior Agency and/or high-tech/Telco/software experience in driving demand generating campaigns
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Deep, technical hands-on experience with Ad-Technologies such as Google Analytics, Double Click Manager, Digital Marketing Platforms (e.g. Blukai), Demand Side Platforms (e.g. The Trade Desk, Turn, etc), and other programmatic advertising channels
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Hands-on expertise with Facebook, YouTube, LinkedIn and other SMM channels, and using first party content to feed these channels for measured improvement. Must have used these tools personally, not via use of an agency.
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Thorough knowledge of content syndication outlets and their target demographics, including reach, response rates and performance indicators.
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Experience using digital to generate leads that translate to revenue and most impactful ways to do this via multiple online strategies.
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Thorough knowledge of UTM tagging strategies.
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Deep understanding of Ad-Tech ecosystem and applicability to B2B marketing
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Strong attention to detail
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Excellent written and verbal communication skills
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Organized, strong analytical skills
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Able to work in a fast-paced environment
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MS Excel and PowerPoint proficiency
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Previous experience in the media planning process and use of media resources.
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Knowledge of digital measurement best practices
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.