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Segmentation and Lead Management

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Marketing
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MCA Marketing & Corporate Affairs
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1800000SSI Requisition #

Are you ready to join our Brand and Marketing Communications team and contribute to building the world’s best-in-class, audience-centric marketing organization? The Brand and Marketing Communications team leads and maintains our brand strategy, corporate positioning and aligns our messaging as well as provides a range of shared services to the rest of the organization, including marketing technology, experience centers, online, digital and marketing communications services.

 

Summary of the role:

 

This role within the Marketing Technologies team would provide support for lead management and segmentation for marketing campaigns with the goal of ensuring high-quality leads for Sales and efficient targeting of marketing activities.

 

 

 

 

 

 

 

 

 

Responsibilities:

·         Work in close relationship with Campaign Management teams to route leads generated by campaigns through the lead process and ensure timely handoff to Sales

·         Support campaign planning and execution via target account and contact list development using Marketo and other data sources (segmenting on demographic, behavioral and other dimensions) for all segments

·         Support database maintenance and improvement initiatives as a functional user of the data

·         Support follow-up and reporting on lead status

·         Work to continuously improve quality of leads

 

Skills and experience:

·         Bachelor’s Degree in Business, Marketing or related fields

·         Highly proficient in English

·         Experience in database and lead management and/or marketing automation and/or CRM

·         Must be highly proficient in Microsoft Excel

·         Strong analytical and communication skills

·         Outstanding attention to detail

·         Proactive and solution-oriented attitude, ability to adapt to changing expectations and environments

·         Experience in a B2B marketing environment (especially audience-based and campaign-centric operations) and familiarity with B2B marketing best practices

·         Experience with marketing automation/lead management platforms (Marketo and SFDC Marketing Cloud preferred)

·         Experience with CRM tools (Salesforce.com preferred)

·         Basic knowledge of SQL is an advantage

 

Nokia is an equal opportunity employer that is committed to diversity and inclusion. At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.

 

 

 

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Nokia is an equal opportunity employer that is committed to diversity and inclusion. At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.