Social Campaign Lead
- At least 7 years relevant marketing and online experience, motivating a diverse and distributed virtual messaging team; global experience is a plus
- Strong grounding in technical skills and understanding of the telecommunications industry, players and needs
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Demonstrable digital experience leveraged to drive B2B demand generation via social channels
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Expresses company’s brand, culture and values
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Strong Analytical Skills
- Demonstrated success growing social media channels, customer databases and customer engagement.
- Deep expertise in executing all social media functions - community management, paid social, social listening, crisis management, influencer management and content syndication.
- Familiarity of managing accounts and sub-accounts on the major channels to allow for the accurate measurement of campaigns, agencies, and vendors.
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High ethical standards; able to manage very confidential information and projects.
Self-starter and strategic thinker -
Strong communication, project management and analytical technical skills
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Deep social media technology and industry understanding
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Ability to communicate crisply and clearly, at appropriate levels
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Passionate about moving from data and insight to action and impact with a sense of urgency
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Familiarity with global data security and compliance regulations such as GDPR
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Ability to proactively ensure all stakeholders and teams are fully aware of intelligence and actionable insights, derived from data
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Able to work effectively in a rapidly changing and demanding virtual environment across time zone
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Collaborative work style with a bias for action.
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Able to influence others to support decisions
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Strong results orientation and business driven mentality
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Strong understanding of translating customer journeys into key social channels, engagement, and content strategies
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Good interpersonal skills to work as part of a team combined with ability to engage with senior leaders
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Aligning Business Groups, Customer Operations and Marketing - to identify the best way to drive revenue and build brand & thought leadership using a persona-based, go-to-market approach.
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Focusing on the buyer’s specific business needs, and how Nokia can solve them.
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Inspiring thoughtful interactions and leadership through the creation of messaging and creative ideas addressing these specific buyer needs - connecting, resonating and demonstrating Nokia’s understanding of the industry challenges, and how we can solve those needs in a unique and differentiated way.
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Improving buyer interactions and content delivery of the right information when the buyer would most likely need it, and in the way they prefer to receive it.
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Creating transparent, effective and efficient marketing activity through coordinated efforts, targeted buyer personas and collaborative teams for campaign planning, design and execution, measurement and optimization.
nokia.com
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