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MCA Marketing & Corporate Affairs
1800000JEE Requisition #
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Nokia is a global leader in the technologies that connect people and things. With state-of-the-art software, hardware and services for any type of network, Nokia is uniquely positioned to help communication service providers, governments, and large enterprises deliver on the promise of 5G, the Cloud and the Internet of Things.

Serving customers in over 100 countries, our research scientists and engineers continue to invent and accelerate new technologies that will increasingly transform the way people and things communicate and connect.




Are you ready to join our Brand and Marketing Communications team and contribute to building the world’s best-in-class, audience-centric marketing organization? The Brand and Marketing Communications team leads and maintains our brand strategy, corporate positioning and aligns our messaging as well as provides a range of shared services to the rest of the organization, including marketing technology, experience centers, online, digital and marketing communications services.

The Social Campaign Lead role oversees the strategy, planning and execution of Nokia’s owned, and earned channels aligned to the segment marketing teams and their respective campaign efforts. The lead is responsible for measurably driving awareness and demand generation for our businesses via social channels, while creating engaging customer experiences aligned to our targeted customer journeys.
Roles / Responsibilities
  • Develop an audience centric approach for social media activity
  • Manage social channels in support of the company’s business objectives, including revenue, qualified leads, brand presence and awareness
  • Plan and execute an industry-leading social strategy that drives B2B awareness and demand generation through implementation on current and emerging social channels
  • Use digital metrics to optimise social channel spend, and test the performance of channel/content for maximum impact
  • Manage key agencies to deliver timely quality coordinated online experience on social platforms & channels, with clear project management approach
  • Meet industry best practice standards across all social platforms/channels for user experience and demand generation and share best practices within the organisation
  • Provide recommendations and actionable insights to management for future development of digital channels based on results of measurement and testing of performance, quality and effectiveness of the digital channels
  • Build and update Nokia’s social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification in alignment with company’s strategy and editorial calendar
  • Publish content that strengthens the company’s social presence, reach, engagement and influence
  • Engage with industry influencers to build Nokia’s social media presence, reach and thought leadership
  • Engage in social media conversations in accordance with corporate messaging and branding guidelines
  • Monitor social media conversations, keywords and trends daily.  Benchmark impact and turn the combined insights into plans for optimization of spend and forecast for performance results, sharing with marketing teams as appropriate
  • Measure and report media performance metrics (e.g., reach, engagement, share of voice and sentiment, conversion, ROI)
  • Work closely with the content editor and campaign director to develop social and web content that supports marketing strategies and drives top of funnel leads
  • Work closely with the digital team and media relations team to develop, optimize and tag content to drive traffic to and engagement on all social channels
  • Work with sales and services team members to manage inquiries and leads from social media
  • Conduct social media training for the company’s executives and employees to increase engagement and enablement
  • Empower executives and employees to engage on social media with sample daily and weekly content
  • Leverage social media skills to enhance the company’s visibility as the industry thought leader in telecommunications

Required Minimum Qualifications:
  • At least 7 years relevant marketing and online experience, motivating a diverse and distributed virtual messaging team; global experience is a plus
  • Strong grounding in technical skills and understanding of the telecommunications industry, players and needs
  • Demonstrable digital experience leveraged to drive B2B demand generation via social channels
  • Expresses company’s brand, culture and values  
  • Strong Analytical Skills
  • Demonstrated success growing social media channels, customer databases and customer engagement.
  • Deep expertise in executing all social media functions - community management, paid social, social listening, crisis management, influencer management and content syndication.
  • Familiarity of managing accounts and sub-accounts on the major channels to allow for the accurate measurement of campaigns, agencies, and vendors.
  • High ethical standards; able to manage very confidential information and projects.
    Self-starter and strategic thinker
  • Strong communication, project management and analytical technical skills
  • Deep social media technology and industry understanding 
  • Ability to communicate crisply and clearly, at appropriate levels
  • Passionate about moving from data and insight to action and impact with a sense of urgency
  • Familiarity with global data security and compliance regulations such as GDPR
  • Ability to proactively ensure all stakeholders and teams are fully aware of intelligence and actionable insights, derived from data
  • Able to work effectively in a rapidly changing and demanding virtual environment across time zone
  • Collaborative work style with a bias for action.  
  • Able to influence others to support decisions
  • Strong results orientation and business driven mentality
  • Strong understanding of translating customer journeys into key social channels, engagement, and content strategies
  • Good interpersonal skills to work as part of a team combined with ability to engage with senior leaders
Nokia Marketing and Corporate Affairs is undergoing a fundamental shift towards audience-centric marketing. This represents an evolution of our digital marketing initiative. This incorporates Sirius Decisions Go-to-Market Architecture Framework and is based on five key dials: prioritize audience segments, select buyer personas, isolate buyer needs, conduct portfolio mapping, and determine pathways to market.
This framework includes:
  • Aligning Business Groups, Customer Operations and Marketing - to identify the best way to drive revenue and build brand & thought leadership using a persona-based, go-to-market approach.
  • Focusing on the buyer’s specific business needs, and how Nokia can solve them.
  • Inspiring thoughtful interactions and leadership through the creation of messaging and creative ideas addressing these specific buyer needs - connecting, resonating and demonstrating Nokia’s understanding of the industry challenges, and how we can solve those needs in a unique and differentiated way.
  • Improving buyer interactions and content delivery of the right information when the buyer would most likely need it, and in the way they prefer to receive it.
  • Creating transparent, effective and efficient marketing activity through coordinated efforts, targeted buyer personas and collaborative teams for campaign planning, design and execution, measurement and optimization.
This is an exciting time for all of us here at Nokia. We are shaping a new stage to enable us to serve our customers even more effectively and achieve even more in our individual roles. And we’d love for you to join us, to help us realize this vision.
About Nokia:
We create the technology to connect the world. Powered by the research and innovation of Nokia Bell Labs, we serve communications service providers, governments, large enterprises and consumers, with the industry’s most complete, end-to-end portfolio of products, services and licensing.
From the enabling infrastructure for 5G and the Internet of Things, to emerging applications in digital health, we are shaping the future of technology to transform the human experience.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Nokia is an equal opportunity employer that is committed to diversity and inclusion. At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.