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MCA Marketing & Corporate Affairs
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19000003YM Requisition #
Nokia is a global leader in the technologies that connect people and things. With state-of-the-art software, hardware and services for any type of network, Nokia is uniquely positioned to help communication service providers, governments, and large enterprises deliver on the promise of 5G, the Cloud and the Internet of Things.
 

Serving customers in over 100 countries, our research scientists and engineers continue to invent and accelerate new technologies that will increasingly transform the way people and things communicate and connect.

 

Are you ready to join our Brand and Marketing Communications team and contribute to building the world’s best-in-class, audience-centric marketing organization? The Brand and Marketing Communications team leads and maintains our brand strategy, corporate positioning and aligns our messaging as well as provides a range of shared services to the rest of the organization, including marketing technology, experience centers, online, digital and marketing communications services.

 

The Social Campaign Lead role oversees the strategy, planning and execution of Nokia’s owned, earned and paid channels aligned to the segment marketing teams and their respective campaign efforts. The lead is responsible for measurably driving awareness and demand generation for our businesses via social channels, while creating engaging customer experiences aligned to our targeted customer journeys.

 

Roles / Responsibilities

  • Plan and execute an industry-leading social strategy
  • Manage social channels in support of the company’s business objectives
  • Use digital metrics to optimise social channel spend for maximum impact
  • Share best practices and provide actionable insights for development of digital channels 
  • Publish content that strengthens the company’s social presence, reach, engagement and influence
  • Engage with industry influencers to build Nokia’s social media presence, reach and thought leadership
  • Engage in social media conversations in accordance with corporate messaging and branding guidelines
  • Monitor, measure and report social media performance
  • Work across the organization to drive traffic to and engagement on all social channels
  • Empower executives and employees to engage on social media with trainings and sample content
  
Background/Experience:
  • 5-8 years relevant marketing and online experience, global experience is a plus
  • Demonstrable digital experience leveraged to drive B2B demand generation via social channels
  • Expresses company’s brand, culture and values  
Skills:
  • Deep social media technology and industry understanding
  • Demonstrated success growing social media channels, customer databases and customer engagement
  • Deep expertise in executing all social media functions - community management, paid social, social listening, crisis management, influencer management and content syndication, etc.
  • Strong understanding of translating customer journeys into key social channels, engagement, and content strategies
  • High ethical standards; able to manage very confidential information and projects.
  • Self-starter and strategic thinker
  • Strong communication, project management and analytical skills
  • Ability to communicate crisply and clearly, at appropriate levels
  • Able to work effectively in a rapidly changing and demanding virtual environment across time zone
  • Collaborative work style with a bias for action
  • Able to influence others to support decisions
  • Strong results orientation and business driven mentality
  • Good interpersonal skills to work as part of a team combined with ability to engage with senior leaders 

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Nokia is an equal opportunity employer that is committed to diversity and inclusion. At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.