🌎
This job posting isn't available in all website languages

Settings

For Nokia Internal Employee access Log in here

Join us at Nokia to connect the world

Search jobs

📁
Marketing
💼
MCA Marketing & Corporate Affairs
📅
1800000JEA Requisition #
Apply for Job
Share this Job
Sign Up for Job Alerts

About Nokia

 

We create the technology to connect the world. Powered by the research and innovation of Nokia Bell Labs, we serve communications service providers, governments, large enterprises and consumers, with the industry’s most complete, end-to-end portfolio of products, services and licensing.

From the enabling infrastructure for 5G and the Internet of Things, to emerging applications in digital health, we are shaping the future of technology to transform the human experience.
nokia.com

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

 

Job Summary
 
Are you ready to join our Brand and Marketing Communications team and contribute to building the world’s best-in-class, audience-centric marketing organization? The Brand and Marketing Communications team leads and maintains our brand strategy, corporate positioning and aligns our messaging as well as provides a range of shared services to the rest of the organization, including marketing technology, experience centers, online, digital and marketing communications services.

The Website Campaign Lead is a digital/web project manager and business analyst expert responsible for the end-to-end planning, production, and delivery of audience-centric user journeys and campaign experiences on the web site as a critical integrated marketing channel at Nokia. This key role will translate business objectives and customer needs into innovative strategies and experiences leveraging across Nokia’s web capabilities that translate into tangible business results. This is a global role within the Brand and Marketing Communications team, reporting to the Head of Digital and Social Media
 
Roles / Responsibilities
  • Work with Segment Marketing to understand web and campaign requirements and translate objectives, and customer journeys into web strategy, development and publishing specifications
  • Establish associated digital project timelines and budgets that allow for on-time delivery
  • Help prioritize signed off project work based on analysis of strategic importance, tasks outstanding, obstacles or barriers, budgets, resources and deadlines
  • Provide insights / consultation on how to best leverage web assets and capabilities to effectively guide and design an integrated web site journey that leads to a world class customer experience and marketing qualifies leads
  • Collaborate across cross-functional teams including dev ops, analytics, social, and marketing automation to bring a holistic approach to building integrated website user experiences
  • Proven project and resource management for complex web projects including digital and content strategy, analysis and reporting, UX and visual design, content development, front and backend development and UAT/QA
  • Coordinate, review and deploy content to our website from multiple internal and external sources in an efficient manner
  • Create, communicate and adhere to web guidelines, policy, process and procedures
  • Responsible for ensuring MarTech strategies for lead generation are fully integrated with the website. This includes: lead gen through form fills, call-to-actions, user flows, gated landing pages, personalization, etc.
  • Understanding of the latest trends and best practices in online marketing and measurement; strong analytical skills and data-driven thinking
  • Coordinate Segment review of web projects and ensure that all feedback is addressed prior to launch
  • Create, participate in or supervise and approve the creation of digital domain project documentation, including status reports that are reviewed weekly/monthly internally and externally with stakeholders
Required Minimum Qualifications
  • Minimum 7 years relevant digital marketing experience
  • 10 years business analysis and project management experience in large B2B enterprise working with cross-functional teams in IT and Marketing
  • Strong grounding in technical skills and understanding of the telecommunications industry, players and needs
  • Expresses company’s brand, culture and values Fluff
  • Strong Analytical Skills
Skills
  • Strong knowledge of open source CMS web development (i.e.Drupal) including, requirements gathering, continuous improvement frameworks for development,  UAT, and QA
  • Familiarity with application development and 3rd party integration
  • Demonstrated enthusiasm for interactive media/advertising with strong working knowledge of the Internet. Fluff
  • Excellent written, verbal, and interpersonal communication techniques, as well as time management skills.
  • Desire and ability to make and maintain strong client relationships by providing outstanding customer service and provide appropriate recommendations/consultations for each advertising effort.
  • Ability to communicate crisply and clearly, at appropriate levels
 
Nokia Marketing and Corporate Affairs is undergoing a fundamental shift towards audience-centric marketing. This represents an evolution of our digital marketing initiative. This incorporates SiriusDecisions Go-to-Market Architecture Framework and is based on five key dials prioritize audience segments, select buyer personas, isolate buyer needs, conduct portfolio mapping, and determine pathways to market.
 
This framework includes:
  • Aligning Business Groups, Customer Operations and Marketing - to identify the best way to drive revenue and build brand & thought leadership using a persona-based, go-to-market approach.
  • Focusing on the buyer’s specific business needs, and how Nokia can solve them.
  • Inspiring thoughtful interactions and leadership through the creation of messaging and creative ideas addressing these specific buyer needs - connecting, resonating and demonstrating Nokia’s understanding of the industry challenges, and how we can solve those needs in a unique and differentiated way.
  • Improving buyer interactions and content delivery of the right information when the buyer would most likely need it, and in the way they prefer to receive it.
  • Creating transparent, effective and efficient marketing activity through coordinated efforts, targeted buyer personas and collaborative teams for campaign planning, design and execution, measurement and optimization.
This is an exciting time for all of us here at Nokia. We are shaping a new stage to enable us to serve our customers even more effectively and achieve even more in our individual roles. And we’d love for you to join us, to help us realize this vision.

Previous Job Searches

My Profile

Create and manage profiles for future opportunities.

Go to Profile

My Submissions

Track your opportunities.

My Submissions
Life at Nokia
Explore Employee Blogs
We create the technology to connect the world

Stay in touch with us through our social media channels:

Follow us on Facebook
Follow us on LinkedIn
See us on Glassdoor
Follow us on Twitter

Similar Listings

MCA Marketing & Corporate Affairs

Irving, Texas, United States

📁 Marketing

Requisition #: 1800000SFD

MCA Marketing & Corporate Affairs

Budapest, Hungary, Hungary

📁 Marketing

Requisition #: 1800000SSI

MCA Marketing & Corporate Affairs

Budapest, Hungary, Hungary

📁 Marketing

Requisition #: 1800000CQ4

Teams at Nokia

See all jobs

Research & Development

See new jobs

Market & Sales development

See new jobs

Corporate services

See new jobs
Nokia is an equal opportunity employer that is committed to diversity and inclusion. At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.